Lidia Fonseca is the Executive Vice President, Chief Digital and Technology Officer at Pfizer, responsible for the enterprise-wide digital strategy. Lidia leads all digital, data and technology products and solutions across the company, including digitizing drug discovery, clinical development, manufacturing, distribution and commercial. Her team accelerates innovation at Pfizer by enhancing operational processes through automation and robotics, and delivering powerful insights with data, advanced analytics, and artificial intelligence (AI) for better and faster decision-making. She is also responsible for Pfizer Learning and Development and Business Process Excellence. As the intersection of Digital and healthcare expands, Lidia is spearheading the effort to improve patient health outcomes through innovative digital health, medicines, and diagnostics products.
We develop transformative digital solutions to drive breakthroughs that change patients’ lives. As a team of interconnected people, we work with excellence, courage, equity and joy to implement the best ideas as fast as possible.
Innovation in CDI
With Pfizer’s purpose and values in mind, CDI works with agility, efficiency, and focus in collaboration with key stakeholders and partners. We firmly believe in exchanging ideas that will help us excel and reach our goals always with the patient in mind. To do that, we cultivate a relationship with the external innovation ecosystem that will help us excel on our mission. By applying open innovation principles we connect global organization opportunities to a local ecosystem of partners to research, co-pilot/prototype and test innovative digital solutions. With open innovation, we are set on a path to develop transformative digital solutions to drive breakthroughs that change patients’ lives in collaboration with ecosystem stakeholders namely startups, research centers, universities, healthcare professionals and patient associations.